Unlocking Innovation: Adjusting Your Brand Logo & Guidelines
Branding is not static. It’s an evolving representation of your business, of the story you wish to tell, and of the audience you aim to captivate. In the age of rapid technological advancements and ever-changing consumer preferences, sometimes the brand assets we hold dear, like our logo and guidelines, need a facelift. In this post, we’ll uncover the magic behind finding innovation when making these vital adjustments.
1. Why Adjust Your Brand Logo and Guidelines?
Relevance in a Dynamic World: Trends change, and so do user expectations. To ensure your brand stays pertinent and top-of-mind, periodic adjustments might be needed.
Reflecting Growth and Evolution: As companies evolve, their brand should too. Your logo should represent who you are now, not who you were a decade ago.
2. Innovating Through Adjustments – Here’s How:
Embrace Minimalism: One of the prominent trends in logo design is minimalism. Removing unnecessary elements and focusing on simplicity can make your logo more memorable and versatile.
Utilize Modern Typography: With countless new typefaces available, selecting a modern, readable font can drastically elevate your brand's appearance.
Play with Colors: Delve into color psychology. Sometimes, a subtle change in shade can shift the perception of your brand, making it more inviting and aligned with current sentiments.
Interactive Logos: In the age of digitalization, why not have a logo that interacts? Animated or dynamic logos can engage users in a way static logos can’t.
3. Guideline Adjustments to Foster Innovation:
Holistic Brand Experience: Go beyond just visuals. Think about how your brand sounds (voice tone), feels (texture/materials), and even smells (if applicable). Integrate these senses into your guidelines.
Adaptive Logos: In the age of multiple screen sizes and platforms, ensure your logo looks impeccable everywhere by having variations.
Inclusive Design: Make sure your brand is accessible to everyone, including people with disabilities. This could mean having a logo version that's easily distinguishable for those with color blindness or ensuring that all branded content is readable and audible for everyone.
4. Measure, Adjust, Repeat:
Feedback is Gold: Launching a new logo or guideline doesn’t mean the work is over. Gather feedback, see how it performs, and be prepared to make small iterative adjustments based on real-world data.
Stay Updated: Keep an eye on industry trends and innovations. This will ensure you’re always one step ahead, ready to adapt when needed.
Innovating your brand logo and guidelines doesn’t mean losing your brand essence. It means adapting to reflect the modern era and ensuring your brand communicates its message effectively. As the digital landscape shifts, so should your branding elements. By being proactive and open to change, you’re not only ensuring relevance but also paving the way for future growth. Find out how we approached a recent rebrand for The Institute of Promotional Marketing (IPM) here and reach out if you’re looking to innovate your brand in the near future.