Building the Best SEO-Optimised Website in 2023
As we venture deeper into 2023, the tactics that once ranked websites are no longer enough. Here's an updated, SEO-perfect guide on building the best SEO website this year.
1. User-Centric Design is King
a. Mobile-First Approach
In 2023, mobile isn’t just important—it’s paramount. Ensure your design is responsive, caters to varied screen sizes, and offers a seamless user experience.
b. Intuitive Navigation
Ensure users can find what they need within seconds. A logical hierarchy with clearly defined categories will improve user engagement and reduce bounce rates.
2. High-Quality, Original Content
a. Address Search Intent
Gone are the days when stuffing keywords would do the trick. Google’s advanced algorithms now prioritize search intent. Make sure your content aligns with what users are looking for.
b. Update Regularly
The digital world changes rapidly. Review and refresh your content periodically to keep it relevant and accurate.
3. Core Web Vitals & Page Experience
Incorporate Google’s Core Web Vitals metrics, which focus on:
a. Loading Performance
Reduce server response times, use content delivery networks, and optimize images.
b. Interactivity
Ensure fast input responses. Every delay, even milliseconds, can make a difference!
c. Visual Stability
Avoid unexpected layout shifts. Use set size attributes for images, videos, and other media.
4. Schema Markup & Structured Data
Enhance your website's SERP presentation. Implement schema markup to provide search engines with a clearer understanding of your content's context.
5. Holistic Topic Coverage
a. Pillar-Cluster Model
Design content around pillar pages that offer comprehensive coverage on a topic. Then, create cluster pages that delve into specific aspects, all interlinked.
b. Internal Linking
Help search engines and users navigate your content. Interlink related articles to boost SEO value.
6. Embrace Multimedia
a. Video Content
2023 continues the trend where video remains supreme. Embed quality, optimized video content to keep users engaged.
b. Interactive Elements
Incorporate quizzes, polls, or interactive infographics to enhance user engagement.
7. Strong Backlink Profile
Earn quality backlinks from reputable sources. Avoid shortcuts and black-hat techniques. Genuine, organic links still hold immense value.
8. Optimize for Voice Search
With smart devices everywhere, voice search is more relevant than ever. Ensure your content is conversational and answers common questions succinctly.
9. Keep Up With Technical SEO
Regularly conduct audits. Check for broken links, optimize crawl settings, and ensure you're indexed correctly.
10. Focus on Local SEO
Optimize your Google My Business listing, collect reviews, and ensure consistent NAP (Name, Address, Phone) across directories.
11. User Safety & HTTPS
Ensure your website is secure. Implement HTTPS, which is now a standard for user trust and search ranking.
Building an SEO-optimized website in 2023 requires a blend of traditional tactics and adapting to the latest trends. It’s about understanding and evolving with technology, user behavior, and search engine algorithms. With the right strategies in place, you're set to dominate the digital space! Need help with building your SEO-perfect website? Get in touch with us and we’ll be happy to arrange a call to discuss your project further.