How to Humanize Your Agency on LinkedIn: A Step-By-Step Guide
LinkedIn is more than just a digital resume or a networking event—it's a platform where your agency can build meaningful relationships with potential clients, current clients, and even prospective employees. While other platforms allow you to show your creative and fun side, LinkedIn is the place to establish your agency's professionalism and expertise. However, the key to truly resonate on LinkedIn is by humanizing your agency.
Why Humanize Your Agency on LinkedIn?
Humanizing your agency helps bridge the gap between business formalities and human interaction. Clients are more likely to engage with an agency they feel they can relate to. Moreover, building a more approachable, humanized brand can differentiate you from competitors.
1. Authentic Storytelling
Personalize Your Company Overview
Instead of simply listing your services or achievements, tell a story on your company profile. What were the hurdles you overcame to start your agency? What are the core values that drive you?
Share Case Studies
A good case study is relatable, authentic, and human. They don't just show that you can deliver results; they make clients feel something.
2. Employee Advocacy
Encourage your team members to engage with your agency’s content on LinkedIn. Their networks might not yet know about your agency, and this is a way to introduce you.
Team Highlights
Regularly spotlight different team members, discussing not just their professional backgrounds but also their hobbies, interests, and what they bring to the agency culture.
3. Customer Testimonials
Video Testimonials
People relate more to visual stories. Have a satisfied client share their journey with your agency in a short video.
Quotes and Success Stories
Share quotes or stories from clients where they talk about the human experience of working with your agency, not just the results you delivered.
4. Behind-the-Scenes Content
People are naturally curious. Showing behind-the-scenes footage or snapshots of your team working on a project or even enjoying a team outing can be very relatable.
5. Interactive Content
Host webinars, Q&A sessions, or live videos discussing industry trends, common pain points, or even casual meet-and-greets. This not only positions your agency as a thought leader but also allows you to engage directly with your audience.
6. Genuine Engagement
It’s not all about you. Make sure to engage with posts from your followers, clients, and even competitors. Share your thoughts and comments in a genuine way, not just to spread your agency's name.
7. Use Authentic Imagery
Rather than stock photos, use actual pictures of your team and your workspace. Authentic images are relatable and can significantly contribute to humanizing your brand.
Final Thoughts
Humanizing your agency on LinkedIn isn't just a strategy; it's a long-term commitment. But when done right, it can set your agency apart, making you more relatable and approachable, which is vital in today's competitive market. So, start showing off the people behind the results and let your agency's authentic self-shine on LinkedIn!