Digital Marketing Trends in 2017

New year, new you. Or at least that’s what everyone seems to be buzzing about on their social media pages. Change can be embraced, or dreaded, like actually using the gym membership we got such a good deal on for our New Year’s resolutions. These days, technology moves literally at the speed of light. By the time I’m finished writing this article, the operating system I’m using will likely become obsolete. The digital marketing industry is no different. Things move very quickly in this world, and if you don’t keep up you’ll be left in the dust wondering what the hell happened.

Video Killed the Radio Star

Social media users, and consumers as a whole have been given access to a much more in-the-moment experience online through live streaming and video. With faster internet, and increasing functionality and portability of mobile devices video streaming is now more readily available. People want to feel they are a part of the experience as it’s happening. VR or virtual reality videos are now giving consumers a fantastic 360 degree view of different environments where the camera shows every possible angle. It’s an instant way to connect with consumers that enables them to experience products on a more personal level, which increases the connection they feel with the products and companies they’re loyal to. This quick how to from Social Media Examiner can have you up and running with in no time with 360 degree views for your fans to delight in.

Meet the Natives

What is native advertising anyhow? does a good job of explaining. Native ads are somewhat of a wolf in sheep’s clothing so to speak. They are content ads that are seamlessly placed and non-disruptive to the consumer viewing a website. Unlike obnoxious banner ads many of us ignore or close immediately, native ads can slip into your subconscious much more easily. The graph from shows duration and likelihood of purchasing or sharing the native ad a consumer has viewed. We like to view sites we like, and if advertising is integrated in a way that doesn’t offend us and make us get up to make more coffee, we’re much more inclined to listen.

Native Adds

Let’s Get Personal

Many remember the movie Minority Report, where Tom Cruise has his newly acquired eyeballs scanned to find out he’s now Mr. Yakumoto who loves tank tops from The Gap. We’re not there yet, but personalized marketing is getting finer and more to the point. The more personalized we can make the buying and online experience, without being intrusive, the better we can address our niche market and keep those loyal, coming back time and time again. Simple changes like having your mass emails come from a personal email address of a team worker, perhaps with a photo, can make the buying experience more intimate. Take the time to track and respond efficiently to messages left on social media sites. People want to feel like they’re dealing with actual humans and not robots all the time.

With a new year brings new trends and technology, and interesting ways to reach target markets. Keep your ears and eyes open for opportunity, and don’t be afraid to try something new…but not that new hot pink workout outfit, you can leave that in 2016.