Big Green Tree
A family-run, natural skincare co. Big Green Tree started trading in 2015 as a small, independent business and ultimately grew to into a fully-fledged e-commerce and B2B supplier for various shops and hotels throughout the UK.
Rebrand
In response to the increase in online and B2B customers, TEST Creative embarked on an extensive rebranding strategy for Big Green Tree. The aim was to ensure that the company's identity resonated with the emerging markets while retaining its original essence. Our support for Big Green Tree's rebrand can be broken down into the following steps:
Market Research and Analysis: We conducted thorough market research to understand the needs, preferences, and expectations of the growing online and B2B clientele. This allowed us to identify new opportunities and challenges for Big Green Tree in the evolving market landscape.
Brand Positioning: We redefined Big Green Tree's brand positioning by creating a unique selling proposition that highlighted its commitment to sustainability, innovation, and customer satisfaction. This new positioning emphasized the company's adaptability and relevance in the expanding market.
Logo and Visual Identity: To better reflect the updated brand positioning, we redesigned Big Green Tree's logo and visual identity. The new logo retained the iconic tree symbol while incorporating modern and sophisticated elements that appealed to the broader audience.
Messaging and Tone: We crafted compelling brand messaging that communicated Big Green Tree's value proposition, emphasizing its dedication to providing high-quality, eco-friendly products and solutions. This messaging was consistently applied across all communication channels, ensuring that the brand's new voice was cohesive and engaging.
Digital + Marketing Strategy
Website Revamp: To facilitate seamless online experiences for both B2B and B2C customers, we redesigned Big Green Tree's website. The new site featured improved navigation, responsive design, and a streamlined user interface, making it easy for visitors to explore the company's offerings.
Social Media and Content Strategy: We devised a robust social media and content strategy for Big Green Tree that catered to its growing audience. This included creating targeted content for various platforms, fostering engagement, and promoting the company's products and services.
B2B Marketing Collateral: We developed customized B2B marketing materials for Big Green Tree, such as product catalogs, brochures, and presentation templates, to cater specifically to the needs and preferences of its B2B customers.
Campaign Launch: To create buzz around the rebrand, we designed and executed a multi-channel launch campaign that showcased Big Green Tree's refreshed identity. This campaign leveraged a mix of digital and traditional channels to maximize reach and impact.
Example Product Label
