Fair Game
Established to see football governed with fairness, openness and transparency and honouring the mantra that the game can be a force for good and putting clubs at the heart of the communities they serve.
Brief
We partnered with Fair Game to revitalize their website. Their previous design faced challenges converting visitors into donors. Our goal was to refine the user experience, amplifying the primary calls-to-action across every page.
Although their website was originally built on Squarespace, Fair Game aimed to enhance its current features rather than undergoing a complete redesign. Drawing from our decade-long expertise with the platform, we seamlessly merged Fair Game's objectives with our design know-how. Together, we crafted solutions that heightened user engagement and directed visitors to key areas.
Content is Key
In close collaboration with Fair Game, we pinpointed and revamped several crucial website sections. The content was reshaped and reimagined to align with the project's vision. With improved football club logos, concise messaging, dynamic imagery, and the site's distinctive black and white color scheme, we not only added depth but also paved the way for future enhancements.