Finning
Finning is the world's largest Caterpillar dealer delivering unrivalled service for 90 years. They sell, rent and provide parts and service for equipment and engines to customers in various industries, including mining, construction, petroleum, forestry and more.
Client Background
Finning approached TEST Creative to produce some new page content and layout options for a new area of their website - used vs new vehicles. Unpicking the problems with the existing website underpinned by website analytics and tag management software, we were able to quickly demonstrate how these pages need to be improved with strong CTA and layout design update.
Illustration Production
As part of the development we also developed a series of illustrations to support the new page. These 2D illustrations were clear, compatible and clearly delineated the equipment type. The use of these illustrations would lead to a 25% increase in user page time and 15-20% in on page conversions or bookmarking.
Scroll down to see the illustrations we produced for Finning.
