Fitzrovia Noir

Web Development + Content Development

Appointed by designers TruthStudio, we were appointed as web developers on the launch of a website for this fantastic arts community. We were able to bring their new brand to life with a small but cohesive WordPress website that shares their journey and in their own words. This website includes amazing video and photographic documentation of their outreach projects over the past 14 years. This custom-designed website required a range of functionality to enhance and support their fantastic case studies and a simple but effective user experience draws comparisons with other well-known artists and communities.

Among their common interests they found they had a link to the central London enclave of Fitzrovia: Garry as a long-time resident and Lucy who had been born there at the Middlesex Hospital. On discovering that this 250 year old institution was to be demolished, they moved rapidly to document it, contacting the developers to allow access to the site for an artistic intervention. They invited fine artist Graham Carrick who had lived opposite the hospital, specialist large-format photographer Peter Mackertich and audio-visual artist Pamela Furness to collectively respond to the rich history of this hospital’s huge site and unusually complex building. The works made and documented in-situ resulted in a unique documentation project spanning painting, film, found object, portrait photography and projections entitled ’Memory and Demolition’. So in 2008. Fitzrovia Noir was born.