Fringe Management
Fringe Management have been helping artists bring shows to the Edinburgh Fringe Festival for 22 years.
Client Background
Their established relationships with leading venues, letting agents, and marketing resources have allowed them to negotiate the ideal performance space and time slot, secure optimum accommodation, provide full marketing services, and meet critical deadlines. In addition, their team is in Edinburgh for the whole month of August every year and can therefore provide production support for each of their client shows during the entire Festival run.
Design Process
Fringe Management were looking to develop their online presence this year. With a hiatus from updating their website during the lockdowns, it was clear that a redesign of their website would be critical to securing increased exposure in 2022/23. The key areas to improve were the imagery and a more concise and contemporary user experience - the main benefit from this would be increased user time on the site. We capitalised on free imagery from the Fringe Festival resource library as well as implementing new typographical elements, button styling and a clearer black and white colour palette. We’ll be updating the website with more shows over the coming months but in the meantime please head to the website by clicking on the button below.
