Plum AltiInternationally renowned for producing and supplying a wide range of polyester products, including webbing slings, roundslings and restraint systems Plum Alti are a traditional, family-run business based in Altrincham, Cheshire. Client History Their extensive expertise and manufacturing know-how has been built on over 30 years experience, since they were established in the early 1990s.As a company they are dedicated to promoting their UK routes and continued support of local and national businesses. View Website Rebranding With a new incoming MD at Plum Alti, this called for a fresh perspective on the brand and proposition. The new brand would need to sit within the existing group of brands, remain ‘British’ in its aesthetic but carry a more contemporary feel. We were able to repurpose the existing palette but breathe new life into the logo and supporting guidelines which would provide us with a stronger platform from which to build out their new marketing assets and website.