How We Supported a Local Brewery
TEST Creative is proud to have been a part of the journey of a local brewery that went from having no online presence to becoming a successful business generating over £250k in online orders within just two years. The brewery, which we'll refer to as "Brew Co." for anonymity, had been in operation for 20+ years and had established a loyal customer base in their local area. However, they were struggling to expand their reach beyond their immediate vicinity, and with little to no online presence beyond a struggling Facebook page, here’s how we were able to help them develop their business with a solid digital marketing strategy.
When Brew Co. first approached TEST Creative, they were looking for help with creating a website and building an online presence. We started by conducting a thorough analysis of their business, including their target audience, their existing marketing efforts, and their competition. Based on this research, we identified several key areas that needed improvement, including:
Website Design and Development: Brew Co.'s website was outdated and lacked key information about their products and services. We designed and developed a new website that was modern, easy to navigate, and showcased their products in a visually appealing way.
Branding: We supported the brand to develop their identity, to make it more cohesive and memorable. This included a new logo, color scheme, and brand messaging that reflected their unique offerings and values as a traditional brewery.
Social Media Marketing: Brew Co. had little social media presence and were only posting reactionary content, so we created and managed their social media accounts, including Facebook, Twitter, and Instagram. We developed a content strategy that highlighted their products, events, and community involvement, and engaged with their followers to build a sense of community around the brand.
Search Engine Optimization (SEO): We optimized Brew Co.'s website for search engines to improve their online visibility and attract more traffic to their site. This included keyword research, on-page optimization, and link building.
E-Commerce: We developed an e-commerce platform for Brew Co. that allowed customers to order their products online and have them shipped directly to their door or collect from the brewery office. This enabled Brew Co. to expand their reach beyond their local area and tap into a wider market of beer enthusiasts.
Through these efforts, Brew Co. was able to establish a strong online presence and reach a wider audience. Within just two years, their online sales had grown to over £250k, and once again they had become a well-known name in the national beer scene. Our ongoing partnership with Brew Co. allowed us to continue refining and improving their online presence, and we're proud to have played a part in their success.
If you're a small business looking to expand your reach and build a stronger online presence, TEST Creative can help. Contact us today to learn more about our digital marketing services and how we can help you achieve your business goals.