Why SEO is Important
One of the most important aspects of creating a successful online presence is ensuring that your website is optimized for search engines. This process, known as search engine optimization (SEO), involves optimizing your website's content and structure to increase its visibility and ranking on search engine results pages (SERPs). However, many businesses and organizations overlook the importance of approaching each new website page with SEO in mind. In this blog piece, we'll explore why it's so important to approach each new website page with SEO in mind, using statistics to underpin each clear point.
First and foremost, approaching each new website page with SEO in mind is crucial for improving your website's visibility and ranking on search engines. According to a study conducted by Advanced Web Ranking, the first five organic search results on Google account for 67.60% of all clicks, with the first three organic search results alone accounting for 60% of all clicks. This means that if your website isn't ranking on the first page of search engine results, you're missing out on a significant amount of traffic and potential customers. By optimizing each new website page for relevant keywords and search terms, you can improve your website's chances of ranking higher on SERPs and attracting more organic traffic.
In addition to improving your website's visibility and ranking on search engines, approaching each new website page with SEO in mind can also help to improve your website's overall user experience. According to a study conducted by HubSpot, 76% of users say that the most important factor in a website's design is its ease of use. By optimizing each new website page for user-friendly design and navigation, you can improve your website's user experience and keep visitors on your site for longer periods of time. This can also help to reduce your website's bounce rate, which is the percentage of visitors who leave your website after viewing only one page.
Another reason why it's important to approach each new website page with SEO in mind is that it can help to increase your website's conversion rate. According to a study conducted by Smart Insights, websites that are optimized for search engines have a 14.6% conversion rate on average, compared to a 1.7% conversion rate for non-optimized websites. By optimizing each new website page for relevant keywords and search terms, you can attract more qualified traffic to your site and increase the likelihood of visitors taking a desired action, such as making a purchase or filling out a contact form.
Finally, approaching each new website page with SEO in mind is important for staying ahead of your competitors. According to a study conducted by Backlinko, the average first-page result on Google contains 1,890 words, while the average page on the second page contains only 902 words. This means that websites with longer, more in-depth content tend to rank higher on search engine results pages. By optimizing each new website page for long-tail keywords and creating high-quality, informative content, you can improve your website's chances of outranking your competitors and attracting more organic traffic.
In conclusion, approaching each new website page with SEO in mind is crucial for improving your website's visibility and ranking on search engines, improving your website's user experience, increasing your website's conversion rate, and staying ahead of your competitors. By using relevant statistics to underpin each clear point, we can see the importance of prioritizing SEO when creating new website pages. With the right SEO strategy in place, you can ensure that your website is optimized for search engines and positioned for long-term success.
Are you looking to optimise your website for SEO but don’t know where to start? We have a team of experience SEO experts who can help so contact us to find out more.