At TEST Creative, we’ve always believed in the power of great storytelling. And today, video is one of the most powerful tools you can use to tell yours. It’s no longer just a nice-to-have on your homepage or tucked away in an About section. Video now plays a central role in how your audience discovers you, understands you, and engages with you—across every part of your content marketing strategy. Here’s why video should sit at the very heart of yours.
1. Video is your first impression - make it count
Think of your homepage like a shopfront. What do you want people to feel when they land there? Reassured? Inspired? Curious?
A well-produced hero video can instantly communicate who you are, what you do, and—crucially—why it matters. It brings clarity to your message and confidence to your offer. It sets the tone for your entire brand experience.
We’ve worked with clients to create homepage videos that don’t just look slick—they convert. Whether it’s a short 30-second loop or a punchy 90-second brand reel, video makes your value proposition real.
2. From SEO to social, video multiplies your reach
The same video you create for your website can—and should—be repurposed across your content ecosystem:
Instagram Reels & TikTok snippets
Short, dynamic clips from a longer video can build awareness and drive traffic.LinkedIn and YouTube
Longer-form explainers, thought leadership pieces, or behind-the-scenes edits add depth and authority.Blog posts and newsletters
Embedding video in written content improves engagement and session time.Email campaigns
Adding the word “video” in a subject line can increase open rates by up to 19%.
A single shoot or animation can generate weeks’ worth of strategic content—across platforms and audiences.
3. Video builds trust in a way text never can
Authenticity isn’t a buzzword—it’s what makes people choose you.
When potential clients can see your team, hear your voice, and feel your passion, it builds trust faster than any paragraph of copy. Video shows confidence. It shows real people. It shows energy.
And in an age of AI-generated everything, that human element is more valuable than ever.
4. People don't just want content, they want a connection
Video lets you speak with your audience, not just at them.
That’s why we often recommend clients invest in a library of videos: not just one big brand piece, but a set of versatile assets that can evolve as your business grows. Think:
Case studies that bring testimonials to life
Product walkthroughs or demos
Culture videos to support recruitment
Event highlights to showcase community and momentum
These aren't just “nice touches”—they're strategic content pillars that keep your brand present and active across the customer journey.
5. The tools are better (and more affordable) than ever
With platforms like Vimeo, YouTube, Wistia, and even native social tools, hosting and distributing your video content is simple. And with our support, you can shoot, animate, and repurpose high-quality assets without the kind of budget you'd have needed just a few years ago.
Where to start?
If you’re looking to integrate video into your content marketing strategy, the key is to start with purpose. We help clients answer questions like:
What story are we telling?
Where will the video live?
How can it be reused?
What action do we want people to take after watching?
From scripting and shooting to editing and deployment, we’ll help you make video a central, cost-effective, and compelling part of your brand.
🎥 Let’s talk video
Whether you’re planning a homepage refresh or building out your content calendar for the next quarter, now’s the time to bring video to the forefront.
Drop us a message, and let’s create something worth watching.
