Digital Innovation for Growth
Digital Innovation for Growth (DIfG) is a free service that helps SMEs in the Sheffield City Region make the most of digital technology, so you can grow your business, improve your products or services, maximise efficiency and adopt new ways of working.
Client Brief
TEST Creative was chosen to lead the branding and website development for the project, working closely with the DIfG team to provide a full-service solution. Our end-to-end service included creating a suitable brand identity and website, as well as developing a range of marketing materials to support the launch. These materials included eye-catching banner stands, professional presentation resources, and high-quality printed materials. By delivering a comprehensive package, we were able to ensure that the project received a strong, cohesive brand presence and a professional website that effectively communicates their message.
Branding Assets
Our mission was to create a comprehensive set of marketing assets that would enhance the core brand and provide multiple channels for marketing. To meet the client's needs, we designed and provided a range of assets including eye-catching pull-up banners, informative leaflets, professional PowerPoint presentations, and engaging social media assets. These assets were designed to support the brand and provide a wide range of marketing opportunities, helping the client to reach their target audience effectively.
Website Launch
The website launch in April 2022 was a huge success, resulting in a significant increase in user traffic. The success of the website was due to the comprehensive promotional support and exposure that was created and executed across various marketing channels, including Sheffield Hallam University. The launch of the website led to an increase in user engagement, making it one of the most successful campaigns in recent times. We are excited to continue supporting the team in future projects and seeing even more growth in the coming months.