UK Mastocytosis Support Group
The goals for UK Mastocytosis are to support Mast Cell Disease patients so they can better understand their disease; to be the patients’ voice as advocates with all key stakeholders; and to be lead proponents and supporters of world class research into all forms of Mast Cell Disease; delivered through a world-class charity.
Client Brief
Working through the charity organisation Reach Volunteering, TEST Creative were paired up with the UK Masto charity to help support with their upcoming campaign Mast Cell May. Along with developing a new iteration of their existing branding, we also designed and developed a simple yet effective WordPress website to ensure they can continue to raise awareness and donations through their marketing efforts in 2022.
Brand Update
The current branding was outdated and not truly representative of the overall UK Masto guidelines, nor was the existing logo of a high enough standard to be used on new marketing collateral. For these reasons the decision was taken to refresh the existing branding to something more aligned with their marketing needs. A repurposing of the existing design, and further clarity in terms of messaging was our approach to the new logo, providing a more contemporary feel and finish that could be easily applied to their marketing assets when required.
Website Launch
The successful launch of the website in April 2022, ahead of the marketing drive in May saw new an increase in visitors and further engagement with the UK Masto brand. This seamless web experience is user-friendly and with clearer calls-to-action. See the website by clicking on the link below.