Fern Specialist Decorators & Interiors
As a devoted third-generation family business, Fern are more than decorators; they are collaborators in creating bespoke, exquisite spaces, with a focus on unique decorative finishes.
Brief
During our initial discussions with Fern, it became apparent that they were in need of assistance in revitalising their brand vision, creating a new website, and implementing a user-friendly content management system. Our objective was to revamp and elevate the user experience for their primary marketing tool: their website.
Previously, Fern relied heavily on an outdated CRM system. Employing a forward-thinking approach, we successfully migrated Fern to a more sophisticated and sustainable Squarespace platform. This transition fulfilled Fern's desire for editorial control and provided a robust multi-level user system with a focus on design the quality presentation.
Collaboration
ake's insights and vision were instrumental in shaping the direction of Fern's brand evolution. By fostering a collaborative approach, we seamlessly translated Fern's aspirations into a refreshed brand identity and a user-centric website. This partnership between our teams laid the foundation for success, streamlining decision-making and ensuring every aspect of the website reflected Fern's unique ethos. Within a short time period we launched a revitalised online presence that captures Fern's essence and resonates with its audience. This achievement underscores the power of collaboration and shared vision between Fern and TEST Creative.
Rebrand Process
Throughout our partnership with Fern, we recognised a pressing need for a logo update to synchronize with their evolving brand identity. Their current logo, while reflective of their history, required a modern touch to resonate with present-day audiences and future ambitions. Entrusted with this redesign, we delved into Fern's fundamental values and aspirations. The outcome? A rejuvenated logo that honors their heritage while infusing a contemporary flair, ensuring their brand stays pertinent and distinguishable. This fresh emblem isn't merely a symbol; it embodies Fern's forward-looking ethos and our dedication to design excellence.
