HUMEN
HUMEN is leading a global movement to improve and maintain men’s mental health through The HUMEN Space.
Client Brief
Our team has been providing support to HUMEN for the past two years and, in preparation for their upcoming marketing campaigns in 2023, we were tasked with rebuilding their website to better support their efforts. HUMEN came to us with the goal of refining their existing website to not only improve its appearance and functionality, but also to drive higher donation levels. As a men's mental health charity, increasing donations was the ultimate objective. Our team delivered a top-notch website development solution that not only exceeded the client's expectations in terms of aesthetics and functionality, but also provided a platform to encourage increased generosity from the public.
The process
When it came to the new website development, our focus was on increasing user engagement. To achieve this, we optimized key sections of the existing site, such as The HUMEN Space page, with the addition of an interactive map feature to display space locations. The menu and main donation calls were reconfigured to better serve mobile users, creating a more suitable platform for future content development and marketing campaigns. The result was a significant improvement in website performance, with a 150% increase in site traffic, improved on-site engagement and conversions, and a noticeable improvement in website performance on a monthly basis. In 2023, we look forward to continuing to support HUMEN with more campaign pages and ongoing monitoring to ensure their website remains a top-performing platform.
