British Promotional Merchandise Association (BPMA)
The British Promotional Merchandise Association represents distributors, suppliers and service providers in the world class promotional products industry in the UK. Founded in 1965, they promote the highest standards of quality, compliance and sustainability, as well as representing the industry domestically and internationally.
Brief
Following the success of our work with the IPM we were contacted by the BPMA to develop a comprehensive digital solution to enhance their member engagement platform. With a rebrand in development, the project would need to align with a new look BPMA for 2025.
The project involved creating a temporary holding website during a transitional phase and developing a new, fully-functional membership-portal website set to launch in January 2025.
Objectives
The primary objectives for the BPMA project were:
Members-Only Portal: A secure area where members can access exclusive content such as industry research, member benefits information, and a supplier directory.
Industry Calendar: An integrated calendar system for BPMA to manage and promote industry events, enabling members to register and participate in events seamlessly.
Enhanced Navigation: A user-friendly interface designed to improve accessibility and engagement, ensuring members can easily find and utilise the resources they need.
Refreshed Brand: An enhanced aesthetic and user experience for non-members and members alike.
CRM: A full integration with HubSpot CRM system.
Development Process
The development process for the BPMA website was a collaborative and iterative journey that began with initial consultations and detailed planning sessions to capture the association's needs and expectations. During the design phase, wireframes and mockups were created, refined through feedback from BPMA stakeholders to ensure the user interface was both intuitive and visually appealing. The development phase employed an agile methodology, allowing for flexible adaptations and enhancements, with particular attention given to custom features such as the members-only portal and industry calendar. Rigorous testing and quality assurance were integral, involving stakeholders in user testing to refine usability and ensure all functionalities met the defined requirements. The project culminated in a carefully managed launch, followed by ongoing support to maintain the site's relevance and performance in a dynamic digital landscape.
Collaboration
Feedback from members has been overwhelmingly positive, with many praising the site's professional appearance and the intuitive, user-friendly experience it provides. The website's performance metrics also saw substantial improvements, including increased session durations, lower bounce rates, and higher rates of member interaction and content consumption.
This successful redevelopment not only met but exceeded many of the initial goals, setting a new standard for BPMA's digital presence and establishing a strong foundation for future enhancements.